Revenue & Cash Flow Analytics

This article describes the Revenue & Cash Flow analytics section. It is for owners and admins who want to track income, trends, and revenue by source.

Track your revenue performance, identify trends, and understand where your income comes from. Make data-driven decisions to grow your business revenue.

What This Shows

The Revenue & Cash Flow Analytics section provides comprehensive insights into your business's financial performance, including revenue trends, sources, and period comparisons.

💰 Total Revenue

Sum of all confirmed and pending earnings for the selected period.

Formula: Sum of (confirmed + pending) earnings

✅ Confirmed Revenue

Guaranteed income from confirmed earnings. This is money you've already received.

Status: Payments confirmed and received

⏳ Pending Revenue

Potential income awaiting confirmation. Invoices or appointments not yet paid.

Status: Awaiting payment confirmation

📈 Revenue Trend

Visual representation of revenue over the last 30 days showing daily patterns.

Chart Type: Line chart with daily data points

How It Works

1. Select Time Period: Use the period selector (top right) to choose Today, This Week, This Month, or Last Month
2. Data Filtering: System automatically filters all earnings by the selected period using the earning_date field
3. Revenue Calculation: Calculates total revenue by summing confirmed + pending earnings
4. Trend Analysis: Groups revenue by date to create trend visualization over the last 30 days
5. Period Comparison: Compares current period with previous period to show growth/decline
6. Source Breakdown: Separates revenue by source - appointments vs manual invoices

Business Value

How This Helps Your Business Grow

• ✓

  Track Revenue Growth:

  See if revenue is increasing or decreasing over time. Identify growth trends and take action when revenue declines.

• ✓

  Identify Trends:

  Spot patterns in revenue generation - seasonal trends, weekly patterns, or monthly cycles. Use this to plan marketing and operations.

• ✓

  Source Analysis:

  Understand if revenue comes from appointments (automated) or manual invoices. Balance revenue streams for stability.

• ✓

  Period Comparison:

  Compare performance across different time periods to measure growth, identify seasonal patterns, and set realistic goals.

• ✓

  Cash Flow Planning:

  Forecast future revenue based on historical trends. Plan expenses and investments with confidence.

How to Use

1. Select Period: Use the period selector at the top of Dashboard or Analytics page to choose your time range
2. Review Summary Cards: Check the 4 summary cards at the top for quick insights:
   • Current Period Revenue (with trend indicator)
   • Confirmed Revenue (guaranteed income)
   • Pending Revenue (awaiting confirmation)
   • Total Revenue (all-time)
3. Expand Charts Section: Click to expand the charts section for detailed analysis
4. Analyze Trends: Review the revenue trend line chart to identify daily patterns and trends
5. Compare Sources: Check the revenue by source pie chart to see appointments vs invoices breakdown
6. Period Comparison: Review the period comparison bar chart to see performance across different time periods
7. Export Data: Use the export button to download CSV data for external analysis or reporting

Charts Explained

📈 Revenue Trend Chart

Line chart showing daily revenue over the last 30 days. Each point represents one day's total revenue.

Use it to: Identify daily patterns, spot trends, forecast future revenue, detect anomalies

🥧 Revenue by Source

Pie chart showing revenue breakdown: Appointments (from completed appointments) vs Manual Invoices (manually created invoices).

Use it to: Understand revenue sources, balance revenue streams, optimize booking vs manual invoicing

📊 Period Comparison

Bar chart comparing revenue across Today, This Week, This Month, and Last Month. Shows current vs previous period side-by-side.

Use it to: Compare periods, identify growth trends, detect seasonal patterns, measure improvement

Key Metrics Explained

Total Revenue

Sum of all confirmed and pending earnings for the selected period. This represents your total income potential for that period.

Confirmed Revenue

Earnings with status 'confirmed' - these are payments you've already received. This is guaranteed income.

Pending Revenue

Earnings with status 'pending' - these are awaiting confirmation. Follow up to convert to confirmed.

Trend Indicator

Shows if revenue is up (↑), down (↓), or stable (→) compared to previous period. Includes percentage change.

💡 Tips & Best Practices

• ✅ Review Weekly: Check revenue trends weekly to spot patterns early and take action quickly
• ✅ Compare Periods: Always compare "This Month" vs "Last Month" to measure growth and identify trends
• ✅ Balance Sources: Aim for a healthy mix of appointment revenue and invoice revenue for stability
• ✅ Forecast Revenue: Use the trend chart to forecast next month's revenue and plan accordingly
• ✅ Export Regularly: Export data monthly for financial reporting, tax preparation, and record-keeping
• ✅ Monitor Pending: Keep an eye on pending revenue and follow up to convert to confirmed
• ✅ Set Goals: Use period comparisons to set realistic revenue goals based on historical data

Related Analytics

[Service Performance Analytics

See which services generate most revenue

](#analytics-services-1)[Payment Collection Analytics

Track payment collection efficiency

](#analytics-payments-1)

Frequently asked questions

What does the Revenue analytics section show?

It shows total revenue, confirmed revenue, pending revenue, revenue trend chart, revenue by source (e.g. appointments vs invoices), and period comparison. All values use the selected Dashboard period.

What is the difference between confirmed and pending revenue?

Confirmed revenue is income you have received (e.g. paid invoices, completed payments). Pending revenue is not yet received (e.g. unpaid invoices, appointments not yet paid).

How do I export revenue data?

Use the Export button in the analytics section header to download CSV data for the current period. Use it for reporting, tax prep, or external analysis.